Audience Research

we decided to do a questionaire as our target research, alex and i both devised the questions and set out and asked different sets of people around our school and people within the age bracket of 15 to 18 as this is our decided target audience, we decieded on 18 questions, here are the questions we wrote and some of the responses we got:

1) Age ?

17,17,17,17

2) Do you watch short films ?

yes,no,no,occasionally

3) If not why ?

NA,too simple,doesnt hold interest,NA

4) What genre do you prefer ?

romcom,thriller,thriller/comedy,animated

5) What would you like to see in a short film ?

jokes,complex storyline,action,mature jokes

6) How many characters do you think it needs ?

6,2,2,3

7) How long do you think a short film should last ?

10 mins,20 mins,5 mins,5 mins

8) Where would you watch a short film ?

before a movie,internet,internet,after a movie

9) Where do you think it should be advertised ?

posters,internet,social network sites,cinema adverts

10) Where should the location be set ?

city,village,city,random

11) Is it more effective to film at night ?

no,no,dusk,yes

12) What part of the year should the film be set ?

autumn,autumn,winter,summer

13) What period of time should it be set in ?

modern,modern,modern,modern

14) How much would you pay to see it ?

£5,£2,£0,£5

15) Who would you go see the film with ?

girlfriend,friend,friend,friend

16) Why would you go see a short film ?

new experience,boredom,new cultural experience, entertaining

17) What type of viewer would watch this ?

teens,teens,teens,teens/kids

18) How should we promote this ?

bus posters,web advertising,magazine review,radio adverts

With the information we have gathered we will use this to plan our film and advertising schemes and hopefully make a film that our audience will enjoy and want to watch.